Welcome to the Where's that Bear? Blog!

As we launch our second season, we thought it was time to share the story of Bear's beginnings.

Where's that Bear? was born in 2014. We are a brand that’s devoted to a love of fashion and children. We struggled to find clothes that were beautifully cut, simple, modern, tasteful, and with an interesting colour palette that were also affordable - so we set about designing our own.

We’re not taking ourselves too seriously; we don't believe pink is for girls and blue is for boys; brothers and sisters have more fun when they share. Our aim is to put smiles on faces whilst we all get dressed in the morning. Bear loves hide and seek, see if you can find him on each item in the collection. We want you to enjoy putting outfits together. Be bold and creative, mixing and matching our clothes as you play with the collection that we had so much fun creating. We're practical and hard wearing for little people on the move, and we're cleverly designed so there's room to grow. 

Our story is just beginning, so please come back and visit us on the blog to find out more.

Love, Bear